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In the recent years, there has been a growing trend of people consuming vitamins, supplements etc as consumers have become more health conscious. Hence, Digital Marketing can play an important role in driving sales for companies in the Nutraceutical sector. Even though Pharmaceutical industry has a restriction on the use of paid ADS but, using appropriate content along with an Organic Search strategy and Social Media can help them get visibility in the digital space and grow their website traffic. Pharmaceutical industry uses Digital Marketing as a tool also to attract and hire the Right talent apart from promoting their own products/services. E-commerce has become a vital component in the Nutraceutical sector for every company who aims at driving their consumers to shop online on their website or third party platforms like Amazon. This aim can be achieved with extensive application of the various Digital tools available. Influencer Marketing and Key Opinion Leader Management also can be used as essential strategies for the Nutraceutical sector. Doodigital as an agency not only specializes in E-commerce website development but also helps their clients in generating Sales, by using their relevant experience in marketing Nutraceutical companies in the USA.
It is a key tool for the Nutraceutical sector to increase their online Sales and for the Pharmaceutical sector it’s a key tool to build credibility. Social Proofs are one of the strategies applied in the Nutraceutical industry enabling them to validate their products. Social Media allows them to micro-target their potential customers, by using their budget in an optimum manner. Though the Pharmaceutical industry cannot promote their products, they can use Digital Marketing to promote their work culture, show the values and beliefs they stand for which in turn will attract the Right & Good talent also, at the same time create credibility or a good image in the consumer’s mind.Know More
Building an Organic traffic is a key strategy for any Nutraceutical & Pharmaceutical company, a proper Search Engine Optimization is required to build organic traffic. We at Doodigital help them to organically rank higher in Google with targeted keywords to drive traffic to their websites. This in turn helps in Website optimization (On page SEO). Content plays an important role to get the higher ranks and we at Doodigital strategize and optimize the content to achieve better results. SEO is a long term strategy which may not give immediate results but it is a very essential aspect for any Nutraceutical or Pharma company.Know More
SEM works well especially for Nutraceutical companies who want to retail their products online with their existing E-commerce website or who want to drive traffic on third party platforms like Amazon. SEM generates instant results and as an agency we at Doodigital help our Nutraceutical clients to optimize their daily Google BIDS and generate ROI by optimizing Google paid campaigns. Google remains as a key strategy to build traffic and should remain as Step 1 for any Nutraceutical company’s Digital Marketing strategy.
However, Pharmaceutical companies are not allowed and restricted as per legal industry norms to run paid product ADS through Google Adwords but, we have observed that Pharmaceutical brands apply this strategy to build their goodwill and credibility by promoting a Notable Cause.Know More
We at Doodigital are well aware of the regulations, legal norms and standards that all businesses belonging to the "Nutraceutical or Pharmaceutical Sector" have to adhere to and clearly take that into account while working for our clientele. Our creative experts and digital strategists ensure all the content creation and strategies executed fall under these norms while performing Digital Marketing.
Doodigital as an agency helps a Nutraceutical company to develop their own E-commerce platform using third party platforms like Magento, Shopify and WooCommerce (Wordpress). We curate Solutions as per the Client’s requirement and help them build their E-commerce platform. We possess expertise to build the best and most viable E-commerce platforms in this sector.Know More