Search Engine optimization (SEO)

Search engine optimization (SEO) is one of the easiest ways for any brand to enhance the visibility organically, attain more customers and increase the revenue but it is also the most complex. Why would we say so?

Because there's not just one but three key aspects of an impactful SEO strategy :

• Technical SEO: When we say technical, we mean anything that affects the performance of, visibility of, or how search engines access your site. This includes Indexing and crawling, Schema, Page speed, Site structure, URL structure, and much more.
• On-page SEO: Well, the name says it all, it is nothing but your content – both what is visible to users on your web pages (text, images, video, or audio), as well as elements that are only visible to search engines (HTML tags, structured data).
• Off-page SEO: Now, this includes everything that's not on your site. Ultimately, off-page factors are about growing and demonstrating your website's authority, relevance, and trust and building an audience. Whether it's through Link building, Social media engagement, Google reviews or User-generated content, the ball lies in our court.

When we start working out a strategic plan for SEO, our focus is to optimise for people in all the places your brand and content could possibly appear.

To us, a search engine is the biggest bill- board there is for brands, because let's be honest, don't they travel with us wherever we go?

From your where to what, how to when, Google knows it all and that's exactly why we define our process as an ever-evolving and adaptive one yet extremely consistent.

Local SEO

Local SEO, yes that’s now a thing & a huge one at that! Why do we say so? Let’s look at some stats that’d help us establish the importance of Local SEO for a business:

• 60% of American adults conduct searches for local services or product information on tablets and smartphones.
• 78% of local-based searches on a mobile device end in purchases being made offline.

Now that we know why, let’s get to how ! It’s crucial for you to understand that local SEO, isn’t all that different from organic SEO – keyword research, content, links, and on-page, off-page, technical SEO but it just has a local focus.

Local search encompasses all those nifty search terms that scream local, such as:

• lawyers near me
• doctors near me
• restaurants near me

Our local SEO services are based on the fundamental principal of driving local traffic using NAP listing which is critical for businesses wishing to rank well in local organic search results.

We don't want your brand to linger around (digitally) hoping to get some limelight.

We provide a dynamic mix of local listings ranging across various online directories (Yelp, Yellow Pages, etc) to facilitate better conversions.

Our experience of understanding what it takes to rank #1 locally helps us to translate it into the best suited results for you.